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bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love 🎅 Knows No Boundaries’.

Football fans across Europe have an exciting season ahead, as the most important club competitions in European football 🎅 – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.

bwin’s latest 🎅 ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A 🎅 short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their 🎅 passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable 🎅 moments as a fan.

The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the 🎅 brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.

The campaign will go 🎅 live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s 🎅 customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates 🎅 in Budapest and Prague.