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The NFL is the most popular sport in America, and the one that most Americans bet on more than any other sport. According to data collected by CRG Global for Variety Intelligence Platform back in October 2024, 81% of bettors that were 18 or older placed NFL wager.

With sports betting found to drive engagement among fans, it falls to America's favorite sport, the NFL, to be U.S. gamblers' favorite sport on which to bet.