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Drifting culture became popular in Japan due to its association with the underground racing scene and the desire for individual expression. Drifting emerged from the mountain roads of Japan and was popularized through video games, anime, and movies, which contributed to its widespread appeal.

Keiichi Tsuchiya (W\KW-^, Tsuchiya Keiichi, born January 30, 1956) is a Japanese professional race car driver. He is known as the Drift King (0000, Dorikin) for his nontraditional use of drifting in non-drifting racing events and his role in popularizing drifting as a motorsport.