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Johannes Klasson, spokesman for SlotCatalog, said: “Our vision as technologists is to become the de facto App Annie of the 😄 digital casino market,” referencing the renowned app market data specialist.

“Our business model provides a central public repository of data points 😄 that simplifies formerly unstructured data in the igaming ecosystem of slots, game studios and online casinos for our customers, who 😄 are slot players, operators and developers, into structured data that can allow businesses to make more informed decisions in product 😄 development and business road-maps on a geographical or market-based basis.

“We are therefore delighted to roll-out the latest version of our 😄 SlotRank tool,” continued Klasson. “SlotRank is our ranking algorithm that enables all our customers to ascertain how a particular slot 😄 game is performing in real-time.

“Data is collected by analysing online casinos lobbies and map various data points of all free 😄 publicly available slot games. We apply the SlotRank metric to each game based on its average lobby position data together 😄 with a casino weight parameter based on market location. The more popular the casino, the more weight to the games 😄 that are displayed in good positions. SlotRank is calculated for each geographical region that we cover, which is 23 different 😄 regions as of this date.”

Klasson stressed that data is “fundamental” to any decision making in the digital casino space, “both 😄 at the operator, affiliate and developer level.”